Marketing Minor
Requirements
Marketing Minor for Sawyer Business School students (3 courses, 9 credits)
A student may choose to minor in marketing by completing any three (3) of the following courses, beyond the completion of MKT-210 (or MKT-H210):
Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least a 3.2 to enroll.
Complete 3 of the following:
| MKT-313 | Professional Selling | 3 |
| MKT-314 | Professional Services Selling | 3 |
| MKT-315 | Integrated Marketing Communication | 3 |
| MKT-H315 | Honors Integrated Marketing Communication | 3 |
| MKT-317 | Consumer Behavior | 3 |
| MKT-H317 | Honors Consumer Behavior | 3 |
| MKT-322 | Marketing Analytics | 3 |
| MKT-H322 | Honors Marketing Analytics | 3 |
| MKT-333 | Global Social Innovation | 3 |
MKT-H333
| | |
| MKT-410 | Digital Marketing Fundamentals | 3 |
| MKT-420 | Marketing for Entrepreneurs | 3 |
| MKT-421 | Global Marketing | 3 |
| MKT-H421 | Honors Global Marketing | 3 |
| MKT-422 | Sales Management | 3 |
MKT-H422
| | |
| MKT-423 | Global Retail Strategy | 3 |
| MKT-424 | Sports Partnership, Activation, and Engagement | 3 |
| MKT-426 | Sports Marketing | 3 |
| MKT-427 | Supply Chain Management | 3 |
| MKT-428 | The Business of Sports and the Media | 3 |
| MKT-429 | eSports: Marketing Insights from the New Frontier | 3 |
| MKT-430 | Sports Marketing Consulting | 3 |
| MKT-435 | Digital Marketing Challenges | 3 |
| MKT-H435 | Honors Digital Marketing Challenges | 3 |
| MKT-436 | Marketing for Nonprofit Organizations: Insights and Innovation | 3 |
| MKT-440 | New Product Development | 3 |
| MKT-442 | Brand Marketing | 3 |
| MKT-444 | Social Media Marketing | 3 |
| MKT-446 | Disruptive Technologies in Marketing | 3 |
| MKT-H446 | Honors Disruptive Technologies in Marketing | 3 |
MKT-456
| | |
| MKT-H456 | Honors Digital Analytics | 3 |
MKT-466
| | |
| MKT-H466 | Honors Mobile Marketing: Reaching the Multi-Screen Consumer | 3 |
| MKT-472 | Global Bio-Tech Business & Marketing | 3 |
MKT-H472
| | |
| MKT-499 | Customer Insights and Decision Making | 3 |
| MKT-H499 | Customer Insights and Decision Making | 3 |
| MKT-520 | Marketing Internship | 3 |
| MKT-H525 | Honors Professional Marketing Consulting | 3 |
To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.
Marketing Minor for College of Arts and Sciences students (4 courses, 12 credits)
College of Arts & Sciences students are required to take MKT-210 (or MKT-H210) and three (3) additional Marketing courses. Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least 3.2 to enroll.
| MKT-313 | Professional Selling | 3 |
| MKT-314 | Professional Services Selling | 3 |
| MKT-315 | Integrated Marketing Communication | 3 |
| MKT-H315 | Honors Integrated Marketing Communication | 3 |
| MKT-317 | Consumer Behavior | 3 |
| MKT-H317 | Honors Consumer Behavior | 3 |
| MKT-322 | Marketing Analytics | 3 |
| MKT-H322 | Honors Marketing Analytics | 3 |
| MKT-410 | Digital Marketing Fundamentals | 3 |
| MKT-419 | Marketing Policies & Strategies | 3 |
| MKT-H419 | Honors Marketing Policies & Strategies | 3 |
| MKT-420 | Marketing for Entrepreneurs | 3 |
| MKT-421 | Global Marketing | 3 |
| MKT-H421 | Honors Global Marketing | 3 |
| MKT-422 | Sales Management | 3 |
MKT-H422
| | |
| MKT-423 | Global Retail Strategy | 3 |
| MKT-424 | Sports Partnership, Activation, and Engagement | 3 |
| MKT-426 | Sports Marketing | 3 |
| MKT-427 | Supply Chain Management | 3 |
| MKT-428 | The Business of Sports and the Media | 3 |
| MKT-429 | eSports: Marketing Insights from the New Frontier | 3 |
| MKT-430 | Sports Marketing Consulting | 3 |
| MKT-435 | Digital Marketing Challenges | 3 |
| MKT-H435 | Honors Digital Marketing Challenges | 3 |
| MKT-436 | Marketing for Nonprofit Organizations: Insights and Innovation | 3 |
| MKT-440 | New Product Development | 3 |
| MKT-442 | Brand Marketing | 3 |
| MKT-444 | Social Media Marketing | 3 |
| MKT-446 | Disruptive Technologies in Marketing | 3 |
| MKT-H446 | Honors Disruptive Technologies in Marketing | 3 |
MKT-456
| | |
MKT-466
| | |
| MKT-H466 | Honors Mobile Marketing: Reaching the Multi-Screen Consumer | 3 |
| MKT-472 | Global Bio-Tech Business & Marketing | 3 |
MKT-H472
| | |
| MKT-499 | Customer Insights and Decision Making | 3 |
| MKT-H499 | Customer Insights and Decision Making | 3 |
| MKT-H525 | Honors Professional Marketing Consulting | 3 |
To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.