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2020-2021 Catalog
2020-2021 Catalog / Sawyer Business School Undergraduate Programs / Marketing / Marketing, BSBA
The BSBA in marketing requires the completion of 21 credit hours in marketing beyond the completion of MKT-210 (or MKT-H210) and MKT-220 (or MKT-H220) at Suffolk University. Additionally, qualifying students may elect to participate in an honors marketing track.
Choosing a concentration is not required to be a Marketing major.
Students can earn a bachelor of science in business administration with this major. See the requirements for the Bachelor of Science in Business Administration degree.
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All required courses for the Marketing major (MKT-317, MKT-322, MKT-419, and MKT-499) are offered at the honors level. Also, many MKT elective courses are offered at the honors level. The electives rotate annually.
The Marketing Honors Track requires a GPA of 3.2 or higher, with no grades of I, D, or F, and the completion of one of two options:
Recommended: take additional Marketing Honors electives to enhance the Honors experience.
Take any five (5) Marketing Honors courses (excluding MKT-H210 and MKT-H220).
Students have the option to choose one of the following Marketing concentrations; however, choosing a Marketing concentration is not required.
Marketing majors who choose to specialize in one of five concentrations are required to complete the Marketing major requirements; MKT-317, MKT-322, MKT-419, and MKT-499, as well as follow the instructions below for their area of personal interest.
*MKT-H525 can be used as an elective option in Marketing concentrations on a case-by-case scenario dependent on the MKT-H525 client for the enrolled semester.
Learning goals and objectives reflect the educational outcomes achieved by students through the completion of this program. These transferable skills prepare Suffolk students for success in the workplace, in graduate school, and in their local and global communities.