MKT-898 Consulting Project
Students apply the social science research process in a marketing consulting project to solve a problem (or explore an opportunity) for a professional client. Students will engage in study design (to include qualitative and/or quantitative methods) data collection, and data analysis. Statistical analysis tools for bivariate analyses (t-tests, ANOVA, chi-square, correlations) and multivariate analyses (regression, factor analysis, cluster analysis, conjoint analysis) will be used. Students create and deliver a professional report and presentation to the client upon completion of the project.
Prerequisite
Student has satisfied all of the following Students who specified one or more of these Programs of Study or Program Foci Marketing MSMKT, Pathway 1 Marketing MSMKT, Pathway 1 Statistics MSMKT, Pathway 2 Marketing MSMKT, Pathway 2 Statistics MSMKT And Student has satisfied all of the following Student has not met all of the following Student has satisfied all of the following Student is a member of the International Student Student Cohort And Student has satisfied all of the following Student has satisfied all of the following Institution has received a(n) Graduate Sawyer Business School Waiver Course test result with a(n) MKT 810 score equal to 1. Or Student has satisfied all of the following Student has completed all of the following course(s) MKT 810 - Mktg Research for Managers And Student has satisfied all of the following Student has completed all of the following course(s) MKT 819 - Global Perspectives in Consumer Marketing, MKT 860 - Qualitative Methods And Student has satisfied all of the following Student has completed any of the following course(s) ISOM 631 - Data Analytics with Python, MKT 869 - Machine Learning for Marketing, MKT 870 - Advanced Marketing Analytics With R