2024-2025 Catalog

MKT-810 Marketing Research for Managers

This course explores the role of research in marketing decision-making, including the cost and value of information. The course uses cases and problems to explore problem definition, research design, sampling, questionnaire design, field methods, data analysis and reporting.

Credits

3

Prerequisite

Students who didn't specify one or more of these Programs of Study or Program Foci Continuing and Professional Studies Graduate