ENT-310 Ecotourism & Sustainable Entrepreneurship
This course is a critical examination of the ecotourism industry, focusing on best practices and the ethical challenges inherent in profitable, conservation-based travel. The central framework for the course is the Triple Bottom Line (People, Planet, Profit), which students will use to evaluate tourism operations. By drawing upon both conservation principles (e.g., carrying capacity and visitor impact measurement) and entrepreneurial frameworks (e.g., Value Proposition Design and the Business Model Canvas), we will analyze how to design, market, and innovate tourism ventures to be financially viable, ecologically restorative, and culturally sensitive.
Prerequisite
Student has completed or is in process of completing 30 Credits
Offered
Spring