ADPR-262 Branding: Taylor's Version
This course will examine one of the most famous artists in the world, Taylor Swift, through the lens of branding and power of online communities. Students will analyze the artist’s ability to activate her fan base to take action and break records by maintaining a long-lasting presence. In addition, we will focus on fan culture and how online communities have proven to be powerful entities in the world of social media, public relations and advertising. Finally, students will analyze the role of storytelling to engage her audience. We’ll learn why Swift "comes back stronger than a 90s trend."