2024-2025 Catalog

ADPR-239 Creativity in Global Branding

This online course provides students with an understanding of the role creativity plays in the
development and management of a company's brands. Specifically, the class will delve deeply into creative strategy in advertising and marketing with a particular focus on award-winning creative strategy. The course will integrate international travel to France for the Cannes Lions International Festival of Creativity.

Credits

4