2024-2025 Catalog

ADG-S360 Branding and Identity Design

This course explores the issues of customer experience and contemporary branding used to identify, establish and promote the business community. Specific emphasis will be placed on research, analysis, development and implementation of corporate identity systems including the development of logotypes, signage systems, environmental graphics, websites, advertising and appropriate collateral materials.

Credits

3

Prerequisite

Student has completed all of the following course(s) ADG S202 - Typography II, ADG S207 - Graphic Design II