ADG-S311 Integrated Advertising
Integrated Advertising will provide instruction towards creatively translating marketing needs into innovative and effective advertising solutions through a series of challenging projects. Students will learn skills applicable to the advertising industry by focusing on creative executions across multiple-media applications including print, direct mail, collateral, outdoor, online and social media. There will be emphases on idea generation and campaign development with the goal of message communication through the balance of various elements including page design, copywriting, typography, illustration, photography and visual effects. The history of advertising from the early 20th century to the ever-changing complexity of todays digital landscape will be studied.
Prerequisite
Student has completed all of the following course(s) ADG S206 - Graphic Design I, ADG S219 - Computer Appl in Design
Offered
Ocasionally