2023-2024 Catalog

ADPR-778 Event Planning and Promotion

Examines through experiential learning how various types of events are built, managed, promoted, and assessed, with emphasis on both face-to-face and online meetings celebrations, seminars trade show, conventions, media campaigns, and nonprofit and public events. Even components analyzed include event research and concepts,objectives, target audiences and messages, strategy, tactics, publicity, resources, budgeting, and assessment.

Credits

3