2023-2024 Catalog

ADPR-776 Media Relations

Examines the relationship between the organization/campaign and the media through the viewpoints of the media and the Public Relations professional. Focus is on developing strategies and tactics to get PR messages out to various platforms, including traditional and social media, as well as how PR professionals can develop relationships with the media. Specific PR products include developing effective story pitches, new releases, blogs, features, and social media posts.

Credits

3