2023-2024 Catalog

ADPR-774 Influencer Marketing

Influencers have changed the way brands sell directly to consumers. The course explores the basics of defining an influencer, choice of platforms, the target audience, and creating and maximizing content strategy and tactics. In addition, students will examine how brands and influencers work cohesively along with traditional advertising to reach their potential customer bases.

Credits

3

Prerequisite

Take ADPR-772