Curriculum
3 Courses
9 Credits
Available on campus
Program Length: 1 semester, 15 weeks
Required Courses
If
MBA-660 is waived, must substitute with one of the following:
MKT-810,
MKT-818,
MKT-845, or
MKT-877.
| MBA-660 | Marketing: the Challenge of Managing Value | 3 |
| MKIB-819 | Global Perspectives in Consumer Marketing | 3 |
| MKT-860 | Qualitative Methods and Customer Insights | 3 |
Course Substitution Policy
To substitute a customer insights course with an approved elective, a student must have successfully completed equivalent academic coursework at the undergraduate/graduate level in the seven (7) years prior to matriculation ("B" or better) and provide official transcripts (with English translation, if applicable). A maximum of 3 credits of coursework can be substituted.
Degree Progression Policy
All graduate certificate students must complete a minimum of 9 credits in the Sawyer Business School.
Candidates who apply within one year of completing their graduate certificate will have applicable courses applied to Sawyer Business School (SBS) graduate degree programs in the same discipline as the certificate as long a grade of "B" or better was earned in the course.
Candidates who apply beyond year or from a certificate program outside their discipline will have coursework evaluated on a case by case basis for relevancy, current degree requirements, and current Sawyer Business School waiver and transfer policies.