MKT-810 Marketing Research for Managers
This course explores the role of research in marketing decision-making, including the cost and value of information. The course uses cases and problems to explore problem definition, research design, sampling, questionnaire design, field methods, data analysis and reporting.
Prerequisite
MBA-625,
SBS-604, ISOM-631, OR MBA-622; AND
MBA-660. MBA and Integrated Marketing students only.