MKT-877 Customer Experience: a Neuromarketing Perspective
This course is designed to provide students with an opportunity to explore customer experience (CX) through the lens of neuromarketing. To become an accomplished marketer, students must have an understanding of CX as a strategic advantage for organizations. This course will allow students to integrate key topics on customer centricity, design thinking, experimental designs, and neuromarketing to solve business problems.
Prerequisite
MBA-660 may be taken previously or concurrently.