MKT-854 Biotech Industry & Marketing Application
New technological marketing strategies are revolutionizing and disrupting the biotech business industry by using comprehensive statistical and analytical models capable of providing insightful prescriptive and predictive data powerful enough to persuade and influence the global biotechnology ecosystem. Artificial Intelligence, machine learning, neural networks, human genomic and microbiome sequencing along with nanotechnology and personalized medicine are helping biotech companies to invent new methodologies of diagnosing and treating disease. Ethically marketing life-changing therapeutics that address major sustainability issues in energy, food, and health can lead to solutions that will make our earth a safer place for current and future generations.