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Contents
Programs of Study
About the University
Veterans Benefits and Transition Act
Academic Policies
Tuition and Fees
Detailed Syllabus Information
Sawyer Business School Undergraduate Programs
College of Arts and Sciences Undergraduate Programs
Sawyer Business School Graduate Programs
College of Arts and Sciences Graduate Programs
Dual Degree Graduate Programs
Pathway and Academic English Programs
Courses
ACCT-Accounting
ACIB-Accounting International
ADFA-Fine Arts
ADF-Foundation
ADG-Graphic Design
ADI-Interior Design
ADPR-Advertising Public Relations and Social Media
100
200
2200
300
3300
400
4400
500
600
700
900
AE-Academic English
AHE-Administration of Higher Education
AMST-American Studies
ARAB-Arabic
ARH-Art History
ART-Art
AS-Asian Studies
ASL-American Sign Language
BIO-Biology
BLE-Business Law and Ethics
BLKST-Black Studies
BLLS-Business Law Legal and Social
CAS-College of Arts and Sciences
CHEM-Chemistry
CHIN-Chinese
CI-Creativity and Innovation
CJ-Crime and Justice
CJN-Communication and Journalism
CJU-Criminal Justice Undergraduate
CLAS-Academic Success
CMPSC-Computer Science
COUNS-Counseling
CRJ-Restorative Justice
DSHE-Disability Services in Higher Education
EAP-English for Academic Progress
EC-Economics
ECE-Electrical and Computer Engineering
EDUC-Education
EMBA-Executive MBA Core
EMGES-Executive MBA MGT ENT Studies
EMGOB-Executive MBA MGOB
ENG-English
ENT-Entrepreneurship
FIN-Finance
FPP-Financial Planning Program
FR-French
FS-Forensic Science
GCS-Global Cultural Studies
GER-German
HLTH-Health
HLTHIB-Health International Business
HST-History
HSTLT-History and Literature
ISOM-Info Systems and Operations Management
ITAL-Italian
JPN-Japanese
KOR-Korean
LACS-Latin American and Carribean Studies
LAWU-Law Undergraduate
MATH-Mathematics
MBA-MBA Core
MDO-Medical Dosimetry
MGES-MGT Entrepreneurship
MGIB-Management International
MGOB-Management Org Behavior
MGSM-Management Strategic
MGT-Management
MKIB-Marketing International
MKT-Marketing
MUH-Music History
NEUR-Neuroscience
PAD-Public Administration
PHIL-Philosophy
PHYS-Physics
POLS-Political Science
PPE-Politics Philosophy and Economics
PSYCH-Psychology
RAD-Radiation Science
RS-Religious Studies
SBS-Sawyer Business School
SCI-Science
SF-First-Year Seminar
SIB-Strategy and International Business
SOC-Sociology
SPAN-Spanish
SPCS-Spanish Cultural Studies
STATS-Statistics
TAX-Taxation
THETR-Theatre Arts
UES-Urban Ecology and Sustainability
UNIV-University
WGS-Women and Gender Studies
WRI-Writing
Catalog Links
Catalog Home
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2020-2021 Catalog
>
Courses
> ADPR-Advertising Public Relations and Social Media
ADPR-Advertising Public Relations and Social Media
ADPR-101
Introduction to Advertising, Public Relations, and Social Media
ADPR-102
Professional Development
ADPR-103
Presentations Skills
ADPR-110
Introduction to Debate
ADPR-177
Professional Communication
ADPR-210
Communication Research Statistics
ADPR-217
Gay and Lesbian Studies
ADPR-219
Rhetoric of Protest and Reform
ADPR-229
The Dark Side of Social Media
ADPR-230
Hip Hop Culture
ADPR-235
Argument and Advocacy
ADPR-239
Creativity in Global Branding
ADPR-245
Forensics
ADPR-247
Design Lab
ADPR-257
Advertising
ADPR-258
Sports Public Relations
ADPR-260
Brands & Social Responsibility
ADPR-285
Media and Pop Culture I
ADPR-289
Social Media
ADPR-297
Web Design
ADPR-299
Blogs and Blogging
ADPR-2277
Public Relations I: Principles
ADPR-309
Grassroots Digital Advocacy
ADPR-317
Principles of Branding and Visual Identity
ADPR-335
Negotiation
ADPR-339
Social Media and Social Movements
ADPR-340
Health Communication
ADPR-347
Media Planning
ADPR-351
Native Advertising
ADPR-355
Advertising and PR Agency Management
ADPR-359
Advertising Copy
ADPR-360
Lifestyles PR: Entertainment
ADPR-361
Lifestyle Public Relations: Fashion
ADPR-363
Lifestyle Public Relations: Travel and Tourism
ADPR-364
Lifestyle Public Relations: Food and Beverages
ADPR-365
Nonprofit Promotion
ADPR-370
Usability and Information Architecture
ADPR-371
Search Engine Optimization and Web Analytics
ADPR-378
Event Planning and Promotion
ADPR-383
Online Advertising
ADPR-389
Social Media Marketing Communication
ADPR-3376
Public Relations II: Research
ADPR-3377
Public Relations III: Strategic Writing
ADPR-409
Content Management
ADPR-422
Technology Trends in Advertising and Public Relations
ADPR-430
Social Media Campaigns
ADPR-435
Advocacy and Public Policy
ADPR-437
Ad Campaigns
ADPR-441
Risk and Crisis Communication
ADPR-445
The Election in Real Time
ADPR-457
Integrated Marketing Communication
ADPR-479
Environmental Public Relations
ADPR-489
Political Communication
ADPR-491
Special Topics in Advertising, Public Relations, and Social Media
ADPR-492
Public Relations
ADPR-H457
Honors Integrated Marketing Communication
ADPR-4477
Public Relations IV: Campaigns
ADPR-4478
SL-Public Relations IV: Campaigns
ADPR-503
Experiential Learning in Communication
ADPR-506
Honors Seminar
ADPR-510
Independent Study
ADPR-H506
Honors Seminar
ADPR-H510
Honors Independent Study
ADPR-691
Special Topics
ADPR-700
Introduction to Communication
ADPR-701
Applied Communication Research
ADPR-702
Marketing Communication Research
ADPR-704
Issues in Communication
ADPR-709
Content Management
ADPR-715
Negotiation
ADPR-717
Principles of Branding and Visual Identity
ADPR-727
Brands & Social Responsibility
ADPR-730
Grassroots Digital Campaigns
ADPR-736
Advocacy and Public Policy
ADPR-737
Intercultural Communication
ADPR-740
Political Communication
ADPR-747
Media Planning
ADPR-750
Organizational Communication
ADPR-751
Health Communication
ADPR-752
Native Advertising
ADPR-755
Agency Management
ADPR-763
Leadership
ADPR-769
Introduction to Marketing Communication
ADPR-770
Seminar in Advertising
ADPR-771
Web Design
ADPR-772
Social Media
ADPR-774
Influencer Marketing
ADPR-775
Crisis Campaign Management
ADPR-776
Media Relations
ADPR-777
Public Relations
ADPR-778
Event Planning and Promotion
ADPR-779
Integrated Marketing Communication
ADPR-781
Social Media Analytics
ADPR-782
Social Media Campaigns
ADPR-903
Graduate Internship
ADPR-910
Independent Study