ADPR-H457 Honors Integrated Marketing Communication
Examines the integration of advertising, promotion, public relations and marketing communication in the strategic communication process. By learning the fundamentals of interpersonal and persuasive communication, students have an opportunity to develop an effective communication plan for a brand that includes creative copy.
Prerequisite
ADPR-2277 Senior majors in ADPR who qualify for honors in the major and/or honors in CAS. Eligible students are invited to register for this course by the department.
Offered
Fall and Spring