ADPR-363 Lifestyle Public Relations: Travel and Tourism
Students acquire the public relations knowledge and skills to build brands and enhance the public image of companies, organizations, and government bodies that are stakeholders in the travel and tourism industry. Based on an established PR process, students conduct market research, set objectives, develop strategy, and design a hypothetical public relations campaign for a "class client" to help it promote travel and tourism products and services.
Prerequisite
Take ADPR-2277