2023-2024 Catalog

Graduate Certificate in Strategic Marketing


3 Courses
9 Credits

Program Length: 1 semester, 15 weeks


Required Courses

MKT-815Marketing Foundations and Strategy


MKT-850Customer Centricity and Creativity in Marketing


Choose 1 From the Following

One of the courses below must be taken.

MKT-855Digital Marketing Challenges


MKT-877Neuromarketing: an Experiential Perspective


Course Substitution Policy

To substitute a strategic marketing course with an approved elective, a student must have successfully completed equivalent academic coursework at the undergraduate/graduate level in the seven (7) years prior to matriculation ("B" or better) and provide official transcripts (with English translation, if applicable). A maximum of 3 credits of coursework can be substituted.

Degree Progression Policy

All graduate certificate students must complete a minimum of 9 credits in the Sawyer Business School.

Candidates who apply within one year of completing their graduate certificate will have applicable courses applied to Sawyer Business School (SBS) graduate degree programs in the same discipline as the certificate as long a grade of "B" or better was earned in the course.

Candidates who apply beyond year or from a certificate program outside their discipline will have coursework evaluated on a case by case basis for relevancy, current degree requirements, and current Sawyer Business School waiver and transfer policies.