2024-2025 Catalog

Graduate Certificate in Digital Marketing Analytics

Curriculum

3 Courses
9 Credits

Available on-campus

Program Length (Spring entry): 1 semester, 15 weeks
Program Length (Fall entry): 2 semesters, 30 weeks

 

Required Courses

MKT-815Marketing Foundations and Strategy

3

MKT-845Advanced Digital Analytics

3

Choose 1 From the Following

One of the courses below must be taken.

ISOM-631Data Analytics with Python

3

MKT-869Machine Learning for Marketing With Python

3

MKT-870Advanced Marketing Analytics With R

3

Course Substitution Policy

To substitute a digital marketing analytics course with an approved elective, a student must have successfully completed equivalent academic coursework at the undergraduate/graduate level in the seven (7) years prior to matriculation ("B" or better) and provide official transcripts (with English translation, if applicable). A maximum of 3 credits of coursework can be substituted.

Degree Progression Policy

All graduate certificate students must complete a minimum of 9 credits in the Sawyer Business School.

Candidates who apply within one year of completing their graduate certificate will have applicable courses applied to Sawyer Business School (SBS) graduate degree programs in the same discipline as the certificate as long a grade of "B" or better was earned in the course.

Candidates who apply beyond year or from a certificate program outside their discipline will have coursework evaluated on a case by case basis for relevancy, current degree requirements, and current Sawyer Business School waiver and transfer policies.