ENT-358 Designing New Products
This course will focus on the steps that innovators/entrepreneurs need to follow that will take ideas and launch them into new products. This is accomplished by taking the concept directly to the prospective customers. This course will cover: creating specifications, product sell sheets, prototype development, drafting an executive summary, intellectual property protection, manufacturing and quality control considerations, identifying vendors, customers, and funding sources, and developing a marketing and sales plan for launching the product. During the semester, students will be required to interact with their potential customers, vendors and other key players for the launch.
Prerequisite
Student has satisfied all of the following Student has completed or is in process of completing 54 Credits And Student has satisfied all of the following Student has completed all of the following course(s) ENT 101 - Business Foundations
Offered
Fall, Spring