2024-2025 Catalog

ADPR-754 Fashion Analysis and Promotion

Examines the role of advertising and public relations practitioners in building fashion brands. Includes an exploration of fashion styles, brands, and trends; the role of manufacturers, wholesalers, importers, and retailers; and the media channels and tactics used to promote fashion. Students examine the use of market research, media, and events to engage fashion-minded consumers.

Credits

3