ADPR-457 Integrated Marketing Communication
Examines the integration of advertising, promotion, public relations and marketing communication in the strategic communication process. By learning the fundamentals of interpersonal and persuasive communication, students have an opportunity to develop an effective communication plan for a brand that includes creative copy.
Prerequisite
Student has completed all of the following course(s) CJN 2277 - Public Relations I
Offered
Fall, Spring