ADPR-389 Social Media Marketing Communication
Focus is on the importance of a social media strategy in building a brand. Examines how to optimize a social presence through the production of appropriate content and the engagement on platforms such as Facebook, Twitter and Instagram. In addition, students learn the benefits of each platform to a brand, which platforms to invest in, and the specific trends and features to utilize. Advertising and analytical features are included.
Prerequisite
Student has completed all of the following course(s) ADPR 289 - Social Media