ADPR-317 Principles of Branding and Visual Identity
Examines the success and failure of the visual identities of brands as well developing a new visual identity and launching a campaign for an existing brand. Includes an analysis of the strategically planned and purposeful presentation of a brands visual identity as well as a brands name, logo, tagline (slogan), color palette and other sensory elements that make a brand unique.
Prerequisite
Student has completed all of the following course(s) ADPR 257 - Advertising I Foundations