ENT-367 Franchising
Franchising is a multi-trillion dollar market worldwide and 1/3 of the US retail market. "Franchising" is a very specific term referring to a business that licenses its brand, operating model, and provides support to franchisees who pay a number of fees and then invest their own capital to build the corporate brand. Students will gain the insight and practical knowledge necessary to operate as a successful franchiser or franchisee.