2021-2022 Catalog

Master of Science in Marketing Pathway

Overview

The Sawyer Business School offers Accelerated and Standard Pathway programs for qualified graduate students starting in the fall and spring.

The Accelerated Program is a one semester program which typically requires one Academic English course and three (3) required SBS graduate courses. The Accelerated Pathway Program is only offered in the fall or spring terms.

The Standard Pathway Program is a two semester program which typically requires two Academic English courses and two (2) required SBS graduate courses in semester one followed by two (2) additional Academic English courses and two (2) required SBS graduate courses in semester two. The Standard Pathway Program is only offered in the fall or spring terms. Students who begin the Standard Pathway Program in the fall will enroll in 2 consecutive terms-fall and spring. Students who begin the Standard Pathway Program in the spring will enroll in 2 terms-spring and fall. The summer term is not a required term, therefore, no SBS Graduate Pathway courses are offered.

SBS graduate course credits, earned in the SBS Accelerated or Standard Pathway Program, will apply to the corresponding graduate degree program if successful progression requirements are met. SBS Graduate Pathway students must meet all academic standing requirements and policies to remain within their SBS Graduate Pathway and subsequent SBS graduate program.

Notes:

  • Courses may vary based on availability and term.

  • Upon successful completion of the MSM Pathway program, the student must follow the requirements of the Master of Science in Marketing program.

MSM Accelerated Pathway Curriculum

1 semester program

37 credit hour program

9 credit hours apply from Graduate Pathway

28 required credit hours remaining to complete MSM program

Required Courses

AE-065Advanced Graduate Communication

0

ISOM-631Data Analytics with SAS Base

3

MBA-660Marketing: the Challenge of Managing Value

3

-
Choose one of the following:

MKIB-819Global Perspectives in Consumer Marketing

3

MKT-814Strategic Marketing

3

Total Credit Hours:12

Progression Requirements:

3.0 GPA, no grade lower than a B

MSM Accelerated Pathway (without statistics background)

1 semester program

37 credit hour program

6 credit hours apply from Graduate Pathway

31 required credit hours remaining to complete MSM program

Required Courses

AE-065Advanced Graduate Communication

0

STATS-250Applied Statistics

4

MBA-660Marketing: the Challenge of Managing Value

3

-
Choose one of the following:

MKIB-819Global Perspectives in Consumer Marketing

3

MKT-814Strategic Marketing

3

Progression Requirements:

3.0 GPA, no grade lower than a B

Total Credit Hours: 12

MSM Standard Pathway Curriculum

2 semester program

37 credit hour program

12 credit hours apply from Graduate Pathway

25 required credit hours remaining to complete MSM program

Required Courses: Semester One

AE-051Graduate Communication Across Disciplines

0

AE-052Graduate Academic Success

0

MBA-660Marketing: the Challenge of Managing Value

3

ISOM-631Data Analytics with SAS Base

3

Total Credit Hours:6
 

Required Courses: Semester Two

AE-061Graduate Writing and Research Skills

0

AE-062Career Preparation and Professional Communication

0

MKT-810Marketing Research for Managers

3

MKT-814Strategic Marketing

3

Total Credit Hours:6

Program Requirements:

3.0 GPA, no grade lower than a B

MSM Standard Pathway (without statistics background)

2 semester program

37 credit hour program

9 credit hours apply from Graduate Pathway

28 required credit hours remaining to complete MSM program

Required Courses: Semester One (without statistics background)

AE-051Graduate Communication Across Disciplines

0

AE-052Graduate Academic Success

0

STATS-250Applied Statistics

4

MBA-660Marketing: the Challenge of Managing Value

3

 

Required Courses: Semester Two (without statistics background)

AE-061Graduate Writing and Research Skills

0

AE-062Career Preparation and Professional Communication

0

ISOM-631Data Analytics with SAS Base

3

-
Choose one of the following:

MKIB-819Global Perspectives in Consumer Marketing

3

MKT-814Strategic Marketing

3

Progression Requirements:

3.0 GPA, no grade below a B