CJN-H381 Honors Business of Media
Students will hone interdisciplinary thinking to learn about Big Data analytics and the media industry. They will explore how media organizations use big data analytics to make decisions, practice basic methods and techniques of big data analytics and apply them to case simulation, as well as understand the structure of the media industry. Topics include audience measurement and aggregates, social media analytics and campaigns, audience taste prediction.
Prerequisite
CAS Honors students only.