CI-153 Branding and Visual Identity
A brand may be a product, service, an organization, or a person, and at the core of every brand is a visual identity. A brand's visual identity is its strategically planned and purposeful presentation of itself. It is manifest in the brand's name, logo, tagline (slogan), color palette and other sensory elements (visual, aural, olfactory and tactile) that identity that brand and make it unique. This course will focus on analyzing the success and failure of brand's visual identities as a way of teaching students how to brainstorm and develop a new visual identity from concept through execution. The focus in this course will be on applying creative thinking to create a cohesive and meaningful visual identity.
Prerequisite
Restricted to students with less than 54 credits. Students with more than 54 credits needing to fulfill their CI requirement should seek approval from the Undergraduate Advising Office.