MKT-H210 Honors- Principles of Marketing
This course addresses the topics that remain relevant and important, while simultaneously emphasizing new thinking and approaches to marketing practices. Students need to be prepared to operate in the complex and dynamic marketing world of the future, they need to develop the capacity to think and act like marketers in a difficult and uncertain environment. This requires the ability to assess complex and changing marketing situations, to determine the best marketing strategies for these situations, and to execute the strategies effectively. This course serves two purposes: as a foundation for those intending to major/minor in marketing, and potentially as the sole background in marketing for other majors/minors.
Prerequisite
( Student has satisfied all of the following Student has satisfied all of the following Student has completed all of the following course(s) SBS 101 - Business Foundations Navigating the Fast-Paced Business Landscape And Student has satisfied all of the following Student has completed any of the following course(s) WRI 101 - First-Year Writing I, WRI H103 - Honors Advanced First-Year Writing And Student has satisfied all of the following Student is a member of the Teachout BSBA Core End 2022 Student Cohort ) Or ( Student has satisfied all of the following Student has completed all of the following course(s) SBS 101 - Business Foundations Navigating the Fast-Paced Business Landscape, SBS 104 - Innovative Teaming, SBS 110 - Introduction to Business Communication And Student has satisfied all of the following Student has cumulative GPA greater than or equal to 3.300 )