2024-2025 Catalog

ENT-353 Corporate Entrepreneurship

Corporate entrepreneurship refers to alternative approaches that existing firms use to innovatively generate new products, new services, new businesses and new business models. This course emphasizes the cultivation of each students ability to evaluate innovations and business models for development in a corporate setting. It emphasizes various kinds of internal corporate ventures and multiple external collaborative approaches that include corporate venture capital investments, licensing and different types of alliances and formal joint ventures. Special emphasis will be placed on skills needed to promote and manage corporate entrepreneurship. Students will also learn to identify the elements of an organizations culture, structure and reward and control systems that either inhibit or support the corporate entrepreneurship, and analyze how corporate entrepreneurial activities relate to a companys ability to drive innovation throughout the organization.

Credits

3

Prerequisite

Student has satisfied all of the following Student has completed or is in process of completing 54 Credits And Student has satisfied all of the following Student has completed all of the following course(s) ENT 101 - Business Foundations