2023-2024 Catalog

Contents
Catalog Links

Marketing Analytics & Insights

Requirements

Required Courses (6 credits)

MKT-877Neuromarketing: an Experiential Perspective

3
MKT-860Qualitative Methods and Customer Insights

3

Choose 1 from the following

ISOM-801Solving Business Problems Using Advanced Excel

3
ISOM-821Data Management and Modeling

3
ISOM-835Predictive Analytics

3
ISOM-845Business Intelligence, Data Visualization, and Storytelling

3