SBS-HC480 Honors Challenge Explore the Neuroscience in Marketing
As traditional marketing research depends on consumers' stated preferences for product design
validation, demand estimation, or website effectiveness testing, new technologies that engage human senses, such as eye movement, facial expression, and sound, as well as physiological responses such as heartbeat and brainwaves have gained significant interest in the field of advertising, produce development, art and design, just to name a few. In the future of marketing, marketer needs to understand the power of science in marketing decisions. In this course we'll explore these rising neuroscience tools with a heavily hand-on exercises through the support of the X-Lab of Suffolk University. Students will be challenged to test out the various tools in the use cases of their own choosing. Knowledge on sensory and emotions can be better understood in this experiential learning approach. Through this course you'll leave with a good working knowledge of the emerging marketing field, through engaging and interactive exercises as well as company visits and industrial speakers.
Prerequisite
Student has received department permission for SBS HC480 - Honors Challenge Neuromarketing