MKT-530 Marketing Consulting Projects
This course is designed to provide students with an opportunity to conduct research to craft marketing strategies for and consult with a client partner. Working with a partner organization(s), the students will demonstrate fundamental marketing research and strategy skills as they implement the steps included in the marketing research process to create a marketing plan that will provide recommended strategies for the organization. Students will engage in project scoping, research design, data collection, and data analysis. Students create and deliver a professional report and presentation to the partner upon completion of the project.
Prerequisite
Student has completed 2000 Credits
Offered
Fall, Spring, Summer