ENT-211 The Sports Institute: Opportunities in the Sports Industry
In 2019, the sports market in North America generated approximately $73.5 billion according to Forbes Magazine. The industry has seen a 7% over-year growth and provides an endless number of opportunities for new entrepreneurs. From sports management, marketing, retail, media, or consulting, the sports industry has guaranteed growth and shows no signs of digressing any time soon. This course utilizes experiential group learning by developing business opportunities within the business of sports. Independently or in small groups, students will be challenged to think creatively while being exposed to various professionals within the industry from different sports. Students will be required to conduct research, collect and analyze data and to find (develop) creative opportunities (solutions) within the sports industry. Upon successful completion of this course, all students will have a deeper understanding of the sports industry and have identified an opportunity within the industry.
Prerequisite
Student has completed all of the following course(s) SBS 101 - Business Foundations Navigating the Fast-Paced Business Landscape