EMGES-801 Business Opportunities
Feasible opportunities can occur in existing or new business organizations. However, what is a feasible opportunity? What are the differences in identifying, planning, and executing new business opportunities within existing (corporate entrepreneurship) or new entities (new venture creation/startups)? In this course, you will begin the opportunity recognition process by understanding how creativity can generate business ideas for assessment and validation for business potential. You will validate the opportunity through business planning techniques, as well as understand the constraints created by an existing corporate culture where resources may be abundant or scarce, or where organizational structures, politics, etc. restrict or enhance the ability to launch new opportunities. For new ventures, you will validate the opportunitys ability to generate sustainable profit, growth, and capital, in a landscape where innovation and failure are prevalent. This course is an initial exploration of your capstone project. It introduces concepts that will help identify a meaningful venture and a first outline of your project.
Prerequisite
Student has satisfied all of the following Students who specified one or more of these Programs of Study or Program Foci Business Administration Executive MBA And Student has satisfied all of the following Students who didn't specify one or more of these Programs of Study or Program Foci Continuing and Professional Studies Graduate
Offered
Spring