2024-2025 Catalog

EMBA-660 Marketing: Challenge of Managing Value

Marketing is changing -- constantly driven by dramatic technology developments, globalization, and evolving consumption values, practices, and lifestyles. This course covers marketing themes, theories, and trends that are critical for superior business performance in the 21st century. In this course, we examine current marketing theory as it is being shaped by forward-thinking academics and new developments in business practices. This course provides students with a strong foundation in marketing principles and practices.

Credits

3

Prerequisite

Student has satisfied all of the following Students who specified one or more of these Programs of Study or Program Foci Business Administration Executive MBA And Student has satisfied all of the following Students who didn't specify one or more of these Programs of Study or Program Foci Continuing and Professional Studies Graduate

Offered

Summer