2024-2025 Catalog

ADPR-3376 Advertising and Public Relations II: Research

Examines how research aids the public relations practice. Students learn research methods that address public relations planning and problem-solving. Assignments provide students with hands-on practice using research for a PR project.

Credits

4

Prerequisite

Student has completed any of the following course(s) ADPR 257 - Advertising I Foundations, CJN 2277 - Public Relations I

Offered

Fall, Spring