ADPR-120 Production for Content Management
An introductory Video and Audio Production course in the creation of compelling content used in advertising, public relations and social media.
Students will get a full 'Hands-on" experience working both individually and in teams, divided into three phases. In the Pre-Production phase students learn how to prepare effective video content with treatments, scriptwriting, storyboards, and site surveys. In the Production phase students learn techniques needed to operate video cameras, audio mixers/microphones, and lighting gear to create their content. In the Post-production phase students learn how to edit their ads, public service announcements and podcasts to ready them for distribution and broadcast. All phases are essential to produce programming for the targeted markets for Advertising and Public Relations content.
Prerequisite
Students who specified one or more of these Programs of Study or Program Foci Advertising Major BA, Advertising Major BS, Advertising Minor, Public Relations Major BA, Public Relations Major BS, Public Relations Minor, Social Media Minor