2024-2025 Catalog

Public Relations, BA, BS

Degree Requirements - 126 credits

Students can earn a Bachelor of Arts degree or a Bachelor of Science degree with this major

Public Relations Major Requirements: 12 courses, 48 credits

ADPR-101Introduction to Advertising, Public Relations, and Social Media

4

ADPR-103Presentations Skills

4

ADPR-H103Honors Presentation Skills

4

ADPR-2277Public Relations I: Foundations

4

ADPR-289Social Media

4

ADPR-297Web Design

4

ADPR-3376Advertising and Public Relations II: Research

4

ADPR-3377Public Relations III: Writing, Tactics, Tools

4

ADPR-389Social Media Marketing Communication

4

ADPR-425Issues in Public Relations

4

ADPR-4477Public Relations IV: Campaigns

4

Students in the Honors Program have the option of completing the Honors version of a course.

Choose two of the following for a total of 8 credits:

ADPR-503Experiential Learning in Communication

13

-One or two additional 4 credit ADPR courses

4-8 Credits

Note: A list of Advertising, Public Relations & Social Media courses can be found in the Courses section of the Academic Catalog.

Residency Requirement Policy: In the College of Arts and Sciences, a two-course (8 credit) residency requirement must be satisfied for completion of a minor and a four-course (16 credit) residency requirement must be satisfied for the completion of a major.

About the Public Relations Major

Learn more about the experiences and opportunities available within this major.

View the Program Page

 

Public Relations Major Learning Goals and Objectives

Learning goals and objectives reflect the educational outcomes achieved by students through the completion of this program. These transferable skills prepare Suffolk students for success in the workplace, in graduate school, and in their local and global communities.

Learning Goals Learning Objectives
Students will... Students will be able to...
Be prepared for professional careers in public relations, marketing communication, media relations, public affairs, and related fields, as well as for graduate study - Develop an understanding of the history, theory, and ethical practice of public relations
- Develop the specific skills of public relations, including research, writing, planning, organizing, speaking, and related activities
- Examine the interaction between public relations and broader political, social, and cultural contexts
- Develop an understanding of and ability to use public relations strategies/tactics
- Working as a team, students are able to construct and implement a public relations campaign
- Develop the ability to use various social media in the field of public relations
- Construct and deliver a presentation

About the Public Relations Major

Learn more about the experiences and opportunities available within this major.

View the Program Page

Honors

Honors in the Major is a highly selective opportunity to complete a signature original project or thesis with the close personalized mentorship of a departmental faculty member beginning in the junior year.  Students have the opportunity to complete a junior level interdisciplinary course addressing real-world problems. In the senior year, students present research or creative works completed in their discipline at the Honors in the Major Symposium. There is special recognition at Commencement and on the Suffolk transcript. 

About the Public Relations Major

Learn more about the experiences and opportunities available within this major.

View the Program Page

Accelerated Bachelor's/Master's Degree in Communication

Degree Requirements

  1. Students admitted to this dual degree program must meet all the requirements of an undergraduate major offered by the department of Advertising, Public Relations, & Social Media or the department of Communication, Journalism, & Media.

  2. Students must also meet all requirements for the Master’s degree in Communication.

  3. Students will take two Communication graduate courses during their senior year; one during the fall semester and one during the spring semester. The two graduate courses taken during the senior year will count toward BOTH the undergraduate and graduate degree requirements. Credit hours will be awarded based on the graduate course description.

  4. The graduate courses taken during the senior year will be determined by the Communication graduate program director.

  5. Students are subject to the usual standards for academic standing, i.e., undergraduate standards for undergraduate courses and graduate standards for graduate courses.

Upon successful completion of all of the degree requirements, a student will receive a dual Bachelor’s and Master’s degree. The exact degree will be awarded based on the specific undergraduate program the student completes. A student may permanently exit the dual degree program and opt to graduate with a Bachelor’s degree if all the requirements for a Bachelor’s degree have been met. In this case, the graduate courses taken in the senior year will be counted as 4-credit courses applied toward the undergraduate degree requirements.

About the Accelerated Bachelor's/Master's Degree in Communication

Learn more about the experiences and opportunities available within this accelerated bachelor's/master's degree.

View the Program Page