ADPR-3377 Public Relations III: Writing, Tactics, Tools
Focuses on writing principles for public relations including the formulation of clear PR objectives, determining the knowledge of the target audience, and the development of key messages. Students apply these principles to common PR formats, including news releases, pitch letters, biographies, speeches, emails, digital content, and social media posts.
Prerequisite
Student has completed all of the following course(s) CJN 277 - Public Relations I
Offered
Fall, Spring