MKT-429 eSports and Gaming: Marketing Insights from the New Frontier
Marketing Insights from the New Frontier of Esports, Fantasy and Sports Betting will examine "gaming’s" role in connecting consumers with sports and driving engagement with sports content. The course will explore marketing’s role in positioning gaming and Generation Z’s increasing interest in all things gaming. Students will hear from industry experts and work on a project to create, host, organize, and market an on-campus event.
Prerequisite
Student has completed all of the following course(s) MKT 210 - Principles of Marketing