Curriculum
3 Courses
9 Credits
Program Length (Spring entry): 1 semester, 15 weeks
Program Length (Fall entry): 2 semesters, 30 weeks
Required Courses
| MKT-815 | Marketing Foundations and Strategy | 3 |
| MKT-845 | Advanced Digital Analytics | 3 |
Choose 1 From the Following
One of the courses below must be taken.
| ISOM-631 | Data Analytics with SAS Base | 3 |
| MKT-869 | Machine Learning for Marketing With Python | 3 |
| MKT-870 | Advanced Marketing Analytics With R | 3 |
Course Substitution Policy
To substitute a digital marketing analytics course with an approved elective, a student must have successfully completed equivalent academic coursework at the undergraduate/graduate level in the seven (7) years prior to matriculation ("B" or better) and provide official transcripts (with English translation, if applicable). A maximum of 3 credits of coursework can be substituted.
Degree Progression Policy
All graduate certificate students must complete a minimum of 9 credits in the Sawyer Business School.
Candidates who apply within one year of completing their graduate certificate will have applicable courses applied to Sawyer Business School (SBS) graduate degree programs in the same discipline as the certificate as long a grade of "B" or better was earned in the course.
Candidates who apply beyond year or from a certificate program outside their discipline will have coursework evaluated on a case by case basis for relevancy, current degree requirements, and current Sawyer Business School waiver and transfer policies.