2023-2024 Catalog

Integrated Master's Program in Marketing

Overview

The Sawyer Business School offers Accelerated and Standard programs for qualified graduate students starting in the fall and spring.

The Accelerated Program is a one semester program, offered in the fall and spring, that typically requires one Academic English course and three (3) required SBS graduate courses.

The Standard Program is a two semester program, offered in the fall and spring, that typically requires two (2) Academic English courses and two (2) required SBS graduate courses in semester one followed by two (2) additional Academic English courses and two (2) required SBS graduate courses in semester two.  Students who begin the Standard Program in the fall will enroll in two (2) consecutive semesters-fall and spring.  Students who begin the Standard Program in the spring will enroll in two (2) semesters-spring and fall.  The summer semester is not required; therefore, no SBS graduate courses are offered.

SBS graduate course credits, earned in the SBS Accelerated or Standard Program, will apply to the corresponding graduate degree program once progression requirements are met.  SBS Integrated Master's Program students must meet all academic standing requirements and policies to remain within their SBS Integrated Master's Program and subsequent SBS graduate program.

Notes:

  • Courses may vary based on availability and semester.

  • Upon successful completion of the Integrated Master's Program in Marketing, the student must follow the requirements of the Master of Science in Marketing program.

Integrated Master's Program in Marketing Accelerated Curriculum

1 semester program
36 credit hour program
9 credit hours apply from Integrated Master's Program
27 required credit hours remaining to complete MSM program
 

Required Courses

AE-065Advanced Graduate Communication Across Disciplines

0

MKT-810Marketing Research for Managers

3

MKT-815Marketing Foundations and Strategy

3

MKT-819Global Perspectives in Consumer Marketing

3

Total Credit Hours:9
Progression Requirements:
3.0 GPA, no grade lower than a B

 

Integrated Master's Program in Marketing (without statistics background) Accelerated Curriculum

1 semester program
36 credit hour program
6 credit hours apply from Integrated Master's Program
30 required credit hours remaining to complete MSM program
 

Required Courses

AE-065Advanced Graduate Communication Across Disciplines

0

MKT-815Marketing Foundations and Strategy

3

MKT-819Global Perspectives in Consumer Marketing

3

STATS-250Applied Statistics

4

Total Credit Hours:6

Progression Requirements:
3.0 GPA, no grade lower than a B.

Please note that students will NOT receive academic credit for STATS-250!

 
 

 

Integrated Master's Program in Marketing Standard Curriculum

2 semester program
36 credit hour program
12 credit hours apply from Integrated Master's Program
24 required credit hours remaining to complete MSM program
 

Required Courses: Semester One

AE-051Graduate Communication Across Disciplines

0

AE-052Graduate Academic Success

0

MKT-810Marketing Research for Managers

3

MKT-815Marketing Foundations and Strategy

3

Total Credit Hours:6
Progression Requirements:
3.0 GPA, no grade lower than a B

Required Courses: Semester Two

AE-061Graduate Writing and Research Skills

0

AE-062Career Focus

0

MKT-819Global Perspectives in Consumer Marketing

3

MKT-850Customer Centricity and Creativity in Marketing

3

Total Credit Hours:6
 
 

Integrated Master's Program in Marketing (without statistics background) Standard Curriculum

2 semester program
36 credit hour program
9 credit hours apply from Integrated Master's Program
27 required credit hours remaining to complete MSM program
 

Required Courses: Semester One (without statistics background)

AE-051Graduate Communication Across Disciplines

0

AE-052Graduate Academic Success

0

MKT-815Marketing Foundations and Strategy

3

STATS-250Applied Statistics

4

Total Credit Hours:3

Progression Requirements:

3.0 GPA, no grade lower than a B.  

Please note that students will NOT receive academic credit for STATS-250!

Required Courses: Semester Two (without statistics background)

AE-061Graduate Writing and Research Skills

0

AE-062Career Focus

0

MKT-810Marketing Research for Managers

3

MKT-819Global Perspectives in Consumer Marketing

3

Total Credit Hours:6