Global Graduate Certificate in Digital Marketing Analytics

 

Semester 1 Required Courses

AE-061	Graduate Writing and Research Skills	0
AE-062	Career Focus	0
AE-081	Language Support for Management, Business Administration, and Marketing Professionals	0
MKT-815	Marketing Foundations and Strategy	3
Total Credit Hours:		3

Progression Requirements:

3.0 GPA, no grade below a B

Semester 2 Required Courses

MKT-845	Advanced Digital Analytics	3
-	Choose one of the following:
ISOM-631	Data Analytics with SAS Base	3
MKT-869	Machine Learning for Marketing With Python	3
MKT-870	Advanced Marketing Analytics With R	3
Total Credit Hours:		6