ADPR-374 Influencer Marketing Communication
Influencers (now creators) have changed the way brands sell directly to consumers. The course explores the basics of defining an influencer, choice of platforms, the target audience, and creating and maximizing content strategy and tactics. Students will explore creators from the point of view of the brand, as well as the individual. In addition, students will examine how brands and influencers work cohesively along with traditional advertising to reach their potential consumer bases.