2022-2023 Catalog

Master of Science in Marketing Pathway

Overview

The Sawyer Business School offers Accelerated and Standard Pathway programs for qualified graduate students starting in the fall and spring.

The Accelerated Program is a one semester program which typically requires one Academic English course and three (3) required SBS graduate courses. The Accelerated Pathway Program is only offered in the fall or spring terms.

The Standard Pathway Program is a two semester program which typically requires two Academic English courses and two (2) required SBS graduate courses in semester one followed by two (2) additional Academic English courses and two (2) required SBS graduate courses in semester two. The Standard Pathway Program is only offered in the fall or spring terms. Students who begin the Standard Pathway Program in the fall will enroll in 2 consecutive terms-fall and spring. Students who begin the Standard Pathway Program in the spring will enroll in 2 terms-spring and fall. The summer term is not a required term, therefore, no SBS Graduate Pathway courses are offered.

SBS graduate course credits, earned in the SBS Accelerated or Standard Pathway Program, will apply to the corresponding graduate degree program if successful progression requirements are met. SBS Graduate Pathway students must meet all academic standing requirements and policies to remain within their SBS Graduate Pathway and subsequent SBS graduate program.

Notes:

  • Courses may vary based on availability and term.

  • Upon successful completion of the MSM Pathway program, the student must follow the requirements of the Master of Science in Marketing program.

MSM Accelerated Pathway Curriculum

1 semester program
37 credit hour program
9 credit hours apply from Graduate Pathway
28 required credit hours remaining to complete MSM program
 

Required Courses

AE-065Advanced Graduate Communication Across Disciplines

0

ISOM-631Data Analytics with SAS Base

3

MKT-815Marketing Foundations and Strategy

3

MKT-819Global Perspectives in Consumer Marketing

3

Total Credit Hours:9
Progression Requirements:
3.0 GPA, no grade lower than a B
 

MSM Accelerated Pathway (without statistics background)

1 semester program
37 credit hour program
6 credit hours apply from Graduate Pathway
31 required credit hours remaining to complete MSM program
 

Required Courses

AE-065Advanced Graduate Communication Across Disciplines

0

STATS-250Applied Statistics

4

MKT-815Marketing Foundations and Strategy

3

MKT-819Global Perspectives in Consumer Marketing

3

Total Credit Hours:6

Progression Requirements:
3.0 GPA, no grade lower than a B

 

Please note: STATS 250 will not count toward your degree!

 

Total Credit Hours: 9

MSM Standard Pathway Curriculum

2 semester program
37 credit hour program
12 credit hours apply from Graduate Pathway
25 required credit hours remaining to complete MSM program
 

Required Courses: Semester One

AE-051Graduate Communication Across Disciplines

0

AE-052Graduate Academic Success

0

ISOM-631Data Analytics with SAS Base

3

MKT-815Marketing Foundations and Strategy

3

Total Credit Hours:6
 

Required Courses: Semester Two

AE-061Graduate Writing and Research Skills

0

AE-062Career Focus

0

MKT-810Marketing Research for Managers

3

MKT-819Global Perspectives in Consumer Marketing

3

Total Credit Hours:6

Progression Requirements:
3.0 GPA, no grade lower than a B

Note: MKT 810 is only offered in the spring. All students starting in the spring will take MKT 850 in the fall.

 

MSM Standard Pathway (without statistics background)

2 semester program
37 credit hour program
9 credit hours apply from Graduate Pathway
28 required credit hours remaining to complete MSM program
 

Required Courses: Semester One (without statistics background)

AE-051Graduate Communication Across Disciplines

0

AE-052Graduate Academic Success

0

STATS-250Applied Statistics

4

MKT-815Marketing Foundations and Strategy

3

 

Required Courses: Semester Two (without statistics background)

AE-061Graduate Writing and Research Skills

0

AE-062Career Focus

0

ISOM-631Data Analytics with SAS Base

3

MKT-819Global Perspectives in Consumer Marketing

3

Progression Requirements:
3.0 GPA, no grade lower than a B