SBS-HC345 Marketing Automation With Python
This course is designed to develop a beginners proficiency in task automation. Students will learn to utilize Python in order to develop programs that streamline data-driven marketing tasks. This course will begin by teaching the basics of programming. No previous experience with a program language is necessary. Next, students will learn how to manage data structures in Python in order to perform increasingly complex data analysis. Finally students will scrape, parse and read web data as well as access data using web APIs. Students will work with HTML, XML, and JSON data formats in Python
Prerequisite
Take MKT-322. GPA of 3.2 and instructor consent required