SBS-HC120 Customer Analytics: Data Tools and Techniques

This course introduces students to the science of customer analytics while casting a keen eye toward the artful use of numbers to generate customer insights. The goal is to provide students with the foundation needed to apply analytical techniques to real-world market driven problems organizations confront daily. Students will learn descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices. This course provides introductory level information/knowledge of the field of analytics that inform business decisions. Students will gain skills to identify the ideal analytical tool for problem driven specific needs; understand valid and reliable ways to analyze and visualize data; and utilize data in business decision making. Course will use R/Python for statistical computing.

Prerequisite

SBS Honors or 3.2 GPA required. MATH-128 or higher required.